FOSTER CITY, Calif., Oct. 29, 2026 (GLOBE NEWSWIRE) — Conviva, which pioneered quality of experience (QoE) measurement, today announced that Nexa, its agentic analytics solution, has been named “AI Analytics Solution of the Year” in the 2026 SportsTech Breakthrough Awards. Teams ask Nexa questions in plain language and receive answers from video, ad, and app data across every viewer session instantly — data that would take days to analyze manually.
The award comes as live sports push streaming to new highs. According to Nielsen, streaming captured a record 46.6% of U.S. ad-supported TV viewing in the first quarter of 2026, driven by the Super Bowl, the Winter Olympics, and NFL playoff games (all supported by Conviva). The IAB projects U.S. digital video ad spend will top $80 billion this year. When audiences and ad dollars are this concentrated, a stalled stream or failed ad break sends fans elsewhere and takes the revenue with them.
“Sports fans don’t wait. If the stream stalls in overtime or the game doesn’t come back after an ad break, they’re gone before the ops team knows why,” said Keith Zubchevich, president and CEO of Conviva. “Nexa gets teams the answer while the game is still on. It can do that because it sees everything: every session, every ad, every app event. That’s 20 years of work by this team, and I’m grateful to SportsTech Breakthrough for recognizing it.”
About Conviva
Conviva is the preferred experience analytics platform for streaming, apps, and AI agents. It’s used by the world’s largest streaming companies, including Fox, Major League Baseball, Paramount+, Sling, Univision, and many more. It has measured live streaming across 20 Super Bowls, 10 Olympic Games, 12 NBA Finals, and five FIFA World Cup tournaments. In 2026, Conviva set a world record by measuring 56 million peak concurrent plays in real time, the most sessions ever measured by an analytics platform.
“Nexa puts the full power of Conviva’s platform into a conversational interface, so entire teams can get answers from live data, not just the analysts who know SQL,” said Steve Johansson, managing director, SportsTech Breakthrough. “A dashboard bolted onto an LLM can’t tell the whole story of a live sports event. Nexa can, because it works across every viewer session, from playback to ad breaks to the app itself, in plain English.”
Read Conviva’s latest announcement about Streaming Experience Insights and follow the company on LinkedIn and YouTube.
About SportsTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the SportsTech Breakthrough Awards program is dedicated to recognizing the top companies, technologies, and products in today’s global sports technology market. The annual program provides a comprehensive analysis and evaluation of the most innovative solutions transforming how athletes train and perform, how teams and leagues operate, and how fans watch, attend and engage with the sports they love.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
Media Contact
Liesse Jayalath
ljayalath@conviva.ai
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