FORT WORTH, TEXAS / Storyteller / Feb 18, 2026 /
In Dallas-Fort Worth, it is common for a plumber, roofer, or HVAC contractor to unknowingly share a marketing agency with their direct competitor. DFW Strategy is launching to put an end to that practice by guaranteeing something rare in local marketing: exclusivity. Built on its local market intelligence approach, the firm works with only one business per trade per city, giving service companies across the DFW metroplex a clear path to category ownership instead of shared visibility.
“DFW service business owners are tired of national agencies that treat local markets the same. DFW Strategy was built on one promise: if the firm works with a business in a city, it will not work with its competitor in that city,” says Brad, Founder of DFW Strategy.
Most agencies sell activity. The framework behind local market intelligence sells positions. Each city is treated as its own competitive ecosystem rather than a generic service area, so a plumber competing against three dominant Southlake providers requires a different visibility plan than a plumber in Weatherford with an open market. Search behavior, review velocity, service density, and economic viability are evaluated before a single campaign begins. The objective is durable category control within one defined market.
“Most marketing firms sell strategy. We build infrastructure. There’s a difference. Strategy changes with the next algorithm update. Infrastructure is your local presence, your review systems, your visibility in the places your customers are actually looking. That compounds over time. That’s what we help service businesses build,” Brad adds.
Serving the full Dallas-Fort Worth metroplex, DFW Strategy brings nearly 15 years of experience in DFW-based marketing and software development. Brad, a TCU graduate and Aledo native, founded the firm after seeing capable contractors lose market share because agencies treated them as interchangeable accounts within the same city.
The consultancy supports HVAC contractors, plumbers, roofers, dentists, and pool companies with systems designed for measurable local dominance. Through its local market intelligence methodology, the firm delivers Google Business Profile optimization, local SEO infrastructure development, advanced lead generation systems, precision PPC management, and marketing automation tailored to North Texas competition.
Unlike traditional agencies that lock clients into long-term contracts, DFW Strategy operates on month-to-month partnerships that keep accountability clear and performance measurable, giving a plumber in Southlake category control without restrictive agreements. Before onboarding any client, the agency runs detailed unit economics and market analysis, and will advise against a $2,000 monthly campaign if it cannot realistically generate profitable jobs after labor, materials, and overhead, maintaining that exclusivity without discipline is simply another marketing tactic.
By combining one-client-per-trade partnerships with infrastructure-driven execution, the consultancy is resetting the standard for how service businesses compete across Dallas-Fort Worth. In a market crowded with shared rosters and recycled strategies, the model is unapologetically clear: one business, one city, one category — no internal competition, no divided incentives, no compromises.
To learn more about DFW Strategy, visit https://dfwstrategy.com/.
About DFW Strategy
DFW Strategy was founded to challenge the prevailing agency model that prioritizes volume over alignment. Based in Dallas-Fort Worth, the consultancy partners selectively with service businesses seeking strategic clarity rather than generic campaigns. The company emphasizes disciplined market analysis, direct local accountability, and measurable performance transparency across every client engagement.
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Media Contact
DFW Strategy
Phone: 817-214-3092
Website: https://dfwstrategy.com/
