Three gluten-free baking mixes and a matzo ball soup kit bring easy, Kosher-for-Passover comfort to the holiday week.
BROOKLYN, NY, UNITED STATES, February 5, 2026 /EINPresswire.com/ — The Matzo Project, the brand that transformed matzo from cardboard to craveable, is heading into its first Passover season with a lineup designed to make the holiday table feel abundant, modern, and actually delicious – all while staying fully Kosher for Passover.
This marks the first time it is offering a complete suite of Kosher-for-Passover products, spanning breakfast, dessert, and everything in between. The gluten-free lineup includes three baking mixes and a matzo ball soup kit, proving Passover-friendly food doesn’t have to feel like a compromise.
Here’s what’s new:
• Anytime Pancake Mix – Light, golden, and perfectly stackable. This versatile, gluten-free batter makes delicate, almost crepe-like pancakes, crispity waffles, and even crunchy-crusted donuts anytime you need ’em.
• Just Because Brownie Mix – Deeply chocolatey, rich, and the undisputed star of your next gathering. These gluten-free brownies bake up super-moist with that perfect crinkly top. No excuse necessary.
• Who Needs a Reason? Golden Cake Mix – A soft, velvety dream of a gluten-free cake that makes every day feel like a celebration. Frost it, sprinkle it, or just grab a fork and dig in.
• Surprisingly Delicious Matzo Ball Soup Kit – The Matzo Project’s original, beloved vegan broth, now paired with fluffy, can’t-tell-the-difference matzo balls for the gluten-free and Kosher-for-Passover crowd.
The best part? You’d never know these were gluten-free. Each mix is designed to deliver homemade results without the usual trade-offs – no sandy textures, no weird aftertaste, no lowering expectations. Just extra-convenient, ready-to-make kits that work throughout the holiday week and well beyond it.
Like all Matzo Project offerings, the Kosher-for-Passover lineup is nut-free, dairy-free, vegan, and made with simple, thoughtful ingredients – welcoming everyone at the table, whether they keep strictly Kosher for Passover or are just there for the brownies.
“We’ve always believed that Passover-friendly foods deserve better than the over-processed options people have settled for for decades,” said Kevin Rodriguez, Co-Founder of The Matzo Project. “This is our first Passover season bringing the full picture together – pancakes in the morning, soup at night, cake and brownies when the mood strikes. It’s not about replacing tradition. It’s about making the week feel good.”
The Kosher-for-Passover baking mixes and matzo ball soup kit launched in mid-2025 and are now available at www.matzoproject.com, Faire.com, Whole Foods Market locations nationwide, Zabar’s, select CVS stores, and a growing number of independent retailers across the U.S. and Canada.
And for the Seder itself, The Matzo Project is also releasing its first-ever Shmura Matzo – a deeply traditional, limited-run offering made specifically for the most meaningful moment at the Passover table. Shmura Matzo is available for pre-order now, exclusively at www.matzoproject.com.
Crystal Bennett
The Matzo Project
+1 929-949-6240
crystal@matzoproject.com
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